If you’re like me, art is an essential element of a full life. It was my parents who planted that seed, taking me to museums and filling our house with art. I was lucky. Most parents don’t do that. Why should they? For most, art museums are distant, expensive, and intimidating. Their children think art is boring. State schools, with evaporating arts budgets, cannot be expected to fill the gap. The result: most children will rarely, if ever, see great art in person, and grow up to love art.

Well, if the kids don’t come to the museum... we’ll take the museum to the kids. And, with technology and clever programming, we shall amaze them with the sensational world of art. We created Art In Schools to plant millions of seeds. I hope you share the vision - and will bear a shoulder. In particular, we seek a few bold ‘founder philanthropists’ who recognise this exceptional opportunity to transform art education.

Winton G. Rossiter